Saturday, November 21, 2009

Business is Launched


Instead of blogging about cooking I’ve been living cooking. I’ve been so busy that every night I try to blog but fall asleep with the computer on my lap. Fortunately the computer has not fallen on the floor yet.
Christine’s Almond Delights has been officially launched and orders have started coming in!
Jenavieve works in the deli of a grocery store, one of a small chain. She had spoken to one of the owners who expressed an interest in our cookies. Dale and I flew up to Justin’s and Jenavieve’s last weekend to give a presentation to the owner with samples. One carry on was full of samples and the other contained all of our clothes.
On Sunday Jenavieve and I went to a wine store in Arcata and then on to Eureka. We went to a large natural food store and a co-op there. Managers were not in so we left samples, brochures and business cards. People seemed to be fairly interested.
On Monday we made our presentation to Murphy’s and received an order on the spot for 2 cases of cookies; 1 crunchy and 1 chewy, plus a case of nuts.
On Tuesday I called Wine Wisdom, a wine shop we’d gone into while in San Francisco International Airport. The manager ordered a case of my smoked wine nuts on the spot. Now today I returned a call to the candy manager at Eureka Natural Foods and they want 4 cases. They have never tasted anything like the cookies I make. 2 cases will go on the shelves and 2 cases, individually packed, will go by the registers.
Nate and I think that at some point we will move the baking to his kitchen but for now I bake, Dale and I package and then ship. This is a true mom and pop operation for today.

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